Welcome to the world of KIDYWOLF

Who is behind all this ?

Gary and Nicolas, two Belgian dads, founded KIDYWOLF in 2019, inspired by their children, to create clever, high-quality educational toys.

Welcome to the world of KIDYWOLF

Our history

It all began in 2019, when two Belgian dads, Gary and Nicolas, joined forces with a common goal: to shake up the toy industry. The desire to create an original project together kept coming back.

The birth of their respective children was the trigger they needed. As fathers, they felt a deep desire to contribute to the development and happiness of their own children, as well as all the children of the world. Their dream was to create toys that would not only entertain, but inspire and stimulate young minds.

Their story is that of two dads who embarked on this adventure, driven by the desire to create toys that awaken the imagination, enrich learning and create precious memories.

The birth of KIDYWOLF

The birth of KIDYWOLF

We wanted to create a range of fun, gender-neutral toys, fuelled by educational thinking, that would stimulate interaction between the generations while retaining a timeless, elegant design.

Gary co-founder of KIDYWOLF
A 100% dream brand in Belgium

Our mission

We think, design and create clever, high-quality toys to help all children grow up having fun.

KIDY

KIDY is about young children, reflecting the very essence of childhood: curiosity, innocence and the desire to discover the world around them. KIDY also symbolises the idea of harmonious development, where every child can explore their abilities and passions without limits.

WOLF

The KIDYWOLF wolf accompanies your little ones on the playful path to a happy, fulfilled life. It embodies the unity of the pack and the attentive care that each wolf gives to its pups. Wolves are tolerant animals and accept other lone wolves in their kills.

Discover the members of

of the kidy wolf pack

Gary

Gary

Co-founder

I am the free spirit of the team, I love to spend time with KIDYTEAM after work. Irony and fun are my best friends. I like to laugh, it makes me feel younger.
Nicolas

Nicolas

Co-founder

I always liked to dream as a child and if KIDYWOLF allows me to share my dreams, then my goal is achieved. Not to mention that in the team I am the youngest dad with the most humour.
Maxime

Maxime

Sales representative

When it comes to putting my foot down, I tend to jump in with both feet! But with style and above all with a smile.
Eva

Eva

Sales representative

Making people happy… that’s what makes me happy. Especially children. The laughter of a child, so carefree, is priceless. As a mother of 2, I have learned to cherish that. And I have turned it into my job as well.
Gaelle

Gaelle

Sale representative

I am a creative, sensitive person with a passion for the world of childhood. I love to imagine, create and find meaning in the simple things of everyday life. Above all, I am motivated by the chance to contribute to projects that embody meaningful values and spark curiosity and emotion. I put my heart into my work, paying close attention to detail and the positive impact my work can have on others. Creativity and authenticity are at the heart of everything I do, and that is what I find at Kidywolf
Miguel

Miguel

Product manager

Freshly arrived in Belgium, I can proudly say that I’m the funniest and nicest Frenchman in KIDYTEAM.I’m lucky enough to work surrounded by toys all day long, so much so that my daughters think I’m one of Santa’s elves…
Gilles

Gilles

Industrial designer

When I was a child, my father used to take me to work, where he was asked to test electric trains. Today, as an adult, I have many memories of this that I continue to share with my children.
Léa

Léa

Designer industriel

Having grown up in Paris, it was in Belgium that I decided to give free rein to my creativity and my sweet tooth. And frankly, who could resist in a country where chocolate is king? Here, I put my imagination to work in the world of children. Always ready to create, I love inventing toys that make their eyes shine... and that bring them a little magic.
adeline

adeline

Designer industriel

Rather than playing with dolls, I spent my time taking things apart to understand how they worked on the inside. This curiosity about mechanisms and tinkering has grown with me.I love designing toys that encourage children to explore, build and discover the world around them.
Sabrina

Sabrina

Marketing & communication

When I was little, I was the queen of imaginary projects: organising ‘shows’ for my cuddly toys or inventing crazy stories. Today, at KIDYWOLF, I do a bit of the same, but for real: I'm always up for a laugh and, above all, for finding creative ways to make our world shine!
Roxane

Roxane

Digital marketing

When I was very young, my father used to tell me custom-made bedtime stories. I would pick a few key words, and he brought everything to life, which was a great pleasure for me. The creativity and spontaneity he conveyed continue to inspire my work with passion to this day.
Sandrine

Sandrine

Project manager

Since I was very young, my good humour and enthusiasm have been my trademarks.True to my style, I juggle creativity and dynamism, injecting positive energy into every KIDYTEAM project... with a smile to boot.
Adeline

Adeline

Service client

Even as a child, I was always the one who could figure out how to unblock a stuck toy or resolve arguments in the playground. Resourceful, sociable and always ready to find a solution! Today, I've simply swapped the playground for customer messages, but the principle remains the same: listen, reassure and make sure everything runs smoothly, with a smile as a bonus.
frederic

frederic

Customer service

Explorer, Tarzan, helicopter pilot, Rambo, romantic hero in Wonder Years, The Great (Naive) Architect, globetrotter, proud dad and even briefly a businessman... after many adventures, I finally found myself in the KIDYWOLF pack, where I feel at home and where I want to continue to contribute to this wonderful success story.
louise

louise

Export manager

As a child, I used to spend hours outdoors with my sister, sometimes in the rain, playing pirates, spies or explorers. To be honest, dolls were never really my thing! Adventure has always guided and inspired me... And it was adventure that eventually led me to Kidywolf. Here, my mission is simple: to enable other children, beyond our borders, to dream just as I do.
julien

julien

Financial Controller

I have always retained my childlike spirit. It accompanies me everywhere and helps me see the bright side of life, even in the small challenges of everyday life. For me, childhood is the most beautiful part of life: a time when anything is possible, when imagination knows no bounds and when every laugh is sincere.
Amandine

Amandine

Graphic designer

I was born with a pencil in my hand. Since childhood, I have loved imagining, drawing, and creating. What a joy it is to have turned this passion into my profession.
Genevieve

Genevieve

Sales Administration

I’m delighted to be able to immerse myself in the wonderful world of childhood every day, and I’m thrilled to be part of the KIDYTEAM. I’m a good listener, and I enjoy finding solutions, fostering a spirit of mutual support, and offering guidance with a smile! Animals and nature fill me with positive energy every day, which I channel into supporting the team and our community.
Laure

Laure

E-commerce manager

When I was little, I was more likely to be found with my hands in the dirt looking for worms than wearing a pink dress. I’ve grown up since then, but I still love to laugh, take on challenges, launch new projects, and keep that curious outlook—which fits the KIDYWOLF spirit pretty well.